A specialist brand consultancy
with over two decades of experience,
building successful brands in Asia.
Most people think that branding to expand the customer base, happens through 'external' communication of the brand promise.
But at Incrementum, we know that branding equally involves 'internal' communications and alignment in order to deliver to the brand promise.
This is why we think of branding as :
Defining a clear and inspiring business vision and shared goals;
Developing a unique and compelling brand promise and visual identity;
Uniting the employees to deliver on-brand customer experience across all key touch-points; and
Promoting a collaborative and innovative organizational culture.
Michelle Sassoon :
COO, The Time Place
Corinna Lim :
Executive Director, AWARE
Rajneesh Batlaw :
Asia Head, Milliken Asia Pte Ltd